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Who says you shouldn't go to extremes? This ammonia-free blonding kit delivers the lightest, brightest, truest platinum possible.
  • This platinum hair color is for those who are naturally light blonde to light brown
  • You'll get the ultimate in vibrant, platinum color in minutes thanks to our super-lightening cream with Revlon Luminous Platinum Powder™
  • Our protective formula has keratin and jojoba seed oil to moisturize hair
  • More hydration! The included conditioner is infused with sunflower seed oil to leave your hair soft and luminous
  • Ammonia-free hair dye; available in one striking shade
  • Please follow the box instructions closely, but here are a few important points you might want to know right now about this hair color kit:
  • Apply Color Effects Platinum™ to your hair when it's clean and dry. But our hair experts advise not to wash your hair right before you color it
  • Work the formula into the length of your hair, starting an inch down from your scalp; you'll only hit the roots after 20–30 minutes and then check on your progress until you've reached your platinum peak